Blog Monetisation

One of the most common questions I receive is bloggers asking about how they can make some money out of their blog. It’s a question that every FP reviewer has probably considered at some time or other, whether they have thought about getting some product samples to review or a full-on sponsorship. So today, I thought we could explore blog monetisation. 

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Benefits of a Relationship with a Retailer

Like a lot of people, when I first really got into FPs as a hobby, I used to happily scour retail websites from around the world to try and find the best deals. But for the last year or two, I’ve bought almost exclusively from a single retailer; it’s actually gotten to the point where I don’t look at other sites when I’m in the mood to buy. And far from meaning that I’m missing out on good deals, I’ve found that you absolutely get a better deal when you pay more. It’s counterintuitive but it’s true. And in today’s post, we’ll explore why this is.

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Convergence

One of the things new FP users seem to learn pretty quickly is that buying online from a foreign retailer is not so different to buying from a local online retailer, and once that door has been opened, it enables them to scour pen shops from around the world in search of the best deal. For the last few years, lots of US enthusiasts found that the Pilot Falcon – a common grail pen for beginners – was available for less than US$100 from discount Japanese exporters like Engeika, compared to a list price of $160 at home. This was an irresistible deal – as demonstrated by the many proud posts on reddit and Instagram – and it created a culture of importation and arbitrage. From 2015, however, the import price on the Falcon has jumped up to $150, eliminating the appeal of importation, and leaving some people scratching their heads about why Pilot would want to do this

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