Black Amber

As most of you will know, 2017 was the 50th anniversary of the Lamy 2000, one of the most acclaimed and revered fountain pens ever made. For months leading up to the anniversary, Lamy had been hinting at a special anniversary model and anticipation was huge. When the design (and, perhaps more importantly, the price) was finally announced, virtually all of that anticipation turned into disappointment, which in turn led to weak sales. In today’s post, we have a look at the Black Amber disaster and consider what it tells us about Lamy. 

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Lamy Followup

Quite a bit of feedback on last week’s post and I must apologise to those who have gotten in touch but haven’t received a response (yet). We’re in the middle of final exams and students are claiming most of my free time but I’ll try to get back to everyone. Today’s short post will follow up on a few pieces of feedback which I thought were interesting.

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Brand Analysis: Lamy

A long while back, I wrote about the Twsbi Eco and the threat which it represented to Lamy’s business. The Eco has now been on sale for quite some time and I thought it would be interesting to look at what’s happening with Lamy, how they are responding to the challenge, and the choices they are facing to secure their future. In this post, we’ll explore all of that and try to determine whether their business is on sound footing or not.

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The Economics of Limited Editions (Part 1)

It seems like limited edition offerings are popping up more and more these days, in both pens (at every price point) and inks. Lately, there has also been some discussion online about whether limited edition products are worth the premium prices that they seem to command. So I thought it would be interesting to explore the economics of limited edition products: this week, we’ll look at the demand side of the market and, next week, we’ll look at supply. 

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Taxonomy Update

Around six months ago, I published a series called Taxonomy in which I tried to map out the competitive landscape for FPs and identify which brands were offering users the most value for money. Some things have changed in the meantime and today, we’ll update the list and have a look at who is doing what in the market.

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