Brand Analysis: Noodlers Ink (Part 1)

Anyone who has been involved with the online FP community has heard of Noodlers Ink and will have some idea of just how different they are to most businesses. Even the most basic assumption about a firm – that they are profit-maximising – has to be suspended here. Some users swear by their products while others, including some prominent nibmeisters and reviewers, have concerns about product quality and warn against their use. More so than any other brand, Noodlers inspires passionate debate and today – in the first post of two on Noodlers – we’ll have a look at the business and their place in the market.

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