Taxonomy Update

Around six months ago, I published a series called Taxonomy in which I tried to map out the competitive landscape for FPs and identify which brands were offering users the most value for money. Some things have changed in the meantime and today, we’ll update the list and have a look at who is doing what in the market.

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Brand Analysis: Noodler's Ink (Part 2)

Last week’s post on Noodlers Ink spurred an interesting discussion on reddit and several commenters made an important point: there’s no requirement for Noodlers to be run as a profit-maximising firm. I completely agree with this; the owner of Noodlers, Nathan Tardif, is free to run the business as he pleases. The intention of that post wasn’t to be critical of those choices but to explore their implications. Today, however, I do want to get critical and look at how the business might be run competitively, and whether that's a desirable thing for Tardif, Noodlers, or the community. 

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Brand Analysis: Noodlers Ink (Part 1)

Anyone who has been involved with the online FP community has heard of Noodlers Ink and will have some idea of just how different they are to most businesses. Even the most basic assumption about a firm – that they are profit-maximising – has to be suspended here. Some users swear by their products while others, including some prominent nibmeisters and reviewers, have concerns about product quality and warn against their use. More so than any other brand, Noodlers inspires passionate debate and today – in the first post of two on Noodlers – we’ll have a look at the business and their place in the market.

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