Theres’s a golden rule of grammar on the internet, that whenever you correct someone else’s mistake, you will invariably make one of your own. I think the same must apply to reviewing data as I made a mistake in yesterday’s post, where I reviewed Ian’s data.Read More
By now, you almost certainly would have heard about Ian Hedley’s post calling out Pilot for charging higher prices and offering fewer products in the UK than other markets. And hopefully you would have also seen Pilot’s response to Ian, as well as Ian’s reaction. Today, I thought we’d work through the puzzle and see what it tells us about the FP marketplace.Read More
Around six months ago, I published a series called Taxonomy in which I tried to map out the competitive landscape for FPs and identify which brands were offering users the most value for money. Some things have changed in the meantime and today, we’ll update the list and have a look at who is doing what in the market.Read More
I’ve been thinking about the economics of the FP retail market for a good year or so, and one of the things that stood out in the beginning was the gaping hole between US$200-400. There just didn’t seem to be many good FP options for users who were ready to step up from their Lamy 2000s and Pilot VPs but weren’t yet ready for a premium pen. As a believer in (relatively) efficient markets, I assumed that the brands were aware of the gap and that some were probably developing products to fill it. But twelve months on, there hasn’t been a lot of change and the market continues to be underserved.
For today’s post, I thought it would be interesting to go through the first two steps of product development: identifying a gap in the market and working out what sort of product users would want to buy. I’ll also discuss which companies I think are positioned to be successful in this space.Read More