Taxonomy Update

Around six months ago, I published a series called Taxonomy in which I tried to map out the competitive landscape for FPs and identify which brands were offering users the most value for money. Some things have changed in the meantime and today, we’ll update the list and have a look at who is doing what in the market.

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Brand Analysis: Staedtler

Some readers might recall a post that I published early on in the blog's history, where I categorised all of the fountain pen brands according to how competitive they were. At the time, Staedtler had recently entered the market and I wasn’t terribly impressed by their pens or their business. Six months on, they are more established in the market and today, I thought it was time to take a fresh look at their strategy, their chances of success, and what other entrants could learn from them.

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