Retailer Analysis: Wonder Pens

This week, I thought it would be interesting to have a look at a relatively new FP retailer, Wonder Pens in Toronto. They came onto my radar around 6-12 months ago and I’ve been following their blog with interest ever since. If you haven’t read any of their posts, I’d encourage you to have a look; it’s not the usual list of product and store announcements that you get from most other retailers but an insightful and very human look at the business and their travails. Wonder Pens is one of the most interesting small retailers in the market, not just because of the blog but because of their unique approach to the business. 

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